A program for youth to volunteer abroad and develop themselves

The goal was to establish a user journey that starts from digital and physical advertising for youth. We aimed to spark interest in the program and guide them to the right targeted opportunities to volunteer through a website. The campaign ran for 6 months.

Tools

  • Adobe Illustrator
  • Adobe Photoshop
  • WordPress CMS
  • HTML/CSS
  • Mobile Optimization

THE BOOKLET

It was designed to be distributed at events, seminars, coffee shops, and youth-focused platforms to communicate about the program leading them to the website for more information.

THE WEBSITE

The goal was to make the users apply for opportunities. The homepage included a curated set of opportunities with recommendations accessible for the user leading them to the opportunity in a single click/touch.

221

Increase in views

50

Users visited at least one opportunity

30

users applied to at least one opportunity