The goal was to establish a user journey that starts from digital and physical advertising for youth. We aimed to spark interest in the program and guide them to the right targeted opportunities to volunteer through a website. The campaign ran for 6 months.
Tools
- Adobe Illustrator
- Adobe Photoshop
- WordPress CMS
- HTML/CSS
- Mobile Optimization
THE BOOKLET
It was designed to be distributed at events, seminars, coffee shops, and youth-focused platforms to communicate about the program leading them to the website for more information.
THE WEBSITE
The goal was to make the users apply for opportunities. The homepage included a curated set of opportunities with recommendations accessible for the user leading them to the opportunity in a single click/touch.
221
Increase in views
50
Users visited at least one opportunity
30
users applied to at least one opportunity